ARDBEG

Unveiling a £16million record-breaker

In 2022, Ardbeg sold a cask of single malt whisky from 1975 to a private collector in Asia for a record €19million.  We created the initial sell sheet, the media pack which generated headlines worldwide and the leaflet which accompanies each bottle of this unique whisky.

“It’s a beautiful, blustery day at
the Ardbeg distillery on the Hebridean island of Islay – the sea is sparkling blue and little clouds are scudding across the sky. Among the whitewashed distillery buildings tourists sit chatting happily at picnic tables.”

FT How to Spend It